Primal — Privacy Policy
Last updated: 4 November 2026
Primal is a dating app that helps adults meet in person at verified venues. This policy explains what we collect, why, and the control you have over it. Primal is for people aged 18 and over.
What we collect
| Data | Why | Shared with |
|---|---|---|
| Name, email, date of birth | Your account and age verification | No one |
| Profile photos | Shown on your profile | Other members |
| Selfie for verification | Confirms you are the person in your photos | No one; not shown publicly |
| Precise location | Finding matches and venues near you | No one |
| Messages and voice notes | Chatting with matches | The person you message |
| Payment information | Purchases and reservation fees | Stripe (our payment processor) |
| Emergency contact | Date Guardian safety alerts | Only that contact, only if you miss a check-in or press SOS |
| Device and usage data | Notifications, crash fixes, abuse prevention | Service providers below |
How we use it
- To show you people and venues nearby, and to let you talk to matches.
- To keep you safe: Date Guardian check-ins, SOS alerts, and reviewing venues before they appear.
- To verify identity and remove fake or abusive accounts.
- To process payments for Sparks, the Vibe Pass and venue reservation fees.
We do not sell your personal information, and we do not use your private messages or photos for advertising.
Photos that expire
Photos shared inside a chat stop being viewable after a set time (6 hours by default) and are deleted from our storage shortly after. Anyone can take a screenshot of anything on their own screen, so please share accordingly.
Location
Precise location is used to show nearby matches and venues, and during a Date Guardian session so your chosen contact can be alerted if something goes wrong. You can turn location off in your device settings; distance-based features will stop working.
Who processes data for us
- Supabase — database, authentication and file storage
- Stripe — payments. Primal never sees your card number.
- OneSignal — push notifications
- Google Gemini — AI Wingman suggestions
- PostHog — anonymous product analytics
How long we keep it
Account data is kept while your account exists. Chat messages and location history are removed automatically on a rolling schedule. When you delete your account, your profile, photos and messages are deleted within 30 days, except records we must keep for legal, tax or fraud-prevention reasons.
Deleting your account
In the app: Profile → Settings → Delete account. This removes your profile, photos, matches and messages.
By email: write to privacy@lastappstanding.com from the address on your account, with the subject Delete my account. We action it within 30 days and confirm by email.
Your rights
You can ask for a copy of your data, correct it, or have it deleted. If you are in the EU, UK or California you have additional rights under GDPR or CCPA, including the right to object to processing and to complain to your local data protection authority. Email privacy@lastappstanding.com.
Security
Data is encrypted in transit. Access to production systems is restricted. No system is perfectly secure, so please use a strong, unique password.
Children
Primal is strictly for adults aged 18 and over. We do not knowingly collect data from anyone under 18. If we learn an account belongs to a minor we delete it. Report concerns to privacy@lastappstanding.com.
Changes
If this policy changes materially we will notify you in the app or by email before the change takes effect.
Contact
Last App Standing
privacy@lastappstanding.com